SKP worked closely with WE ARE HERE 15 nonprofit partners on amplifying awareness on their social issues and inspiring action.
Client
Alicia Keys and Leigh Blake
Role
Strategic Partnership and Campaign Management
Campaign one
#23 Ways
(Racial Justice)
In partnership with Dream Corps, Cut50, MomsRising and Trayvon Martin Foundation
Alicia Keys and 24 Other Celebs Tell You What Gets You Killed If You’re Black In America. Raising awareness on
Over 1 billion digital and print impressions
Campaign two
LET ME IN
(Refugee Crisis)
In partnership with CARE, Oxfam and War child
A viral PSA to draw attention to the refugee crisis and raise funds for WE ARE HERE partnering organizations CARE, Oxfam and War child. Directed by award winning director Jonathan Olinger from HUMAN and Alicia Keys song Hallelujah.
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