SKP built out a strategic partnerhip with Burton Snowboards and Lifebeat, a national nonprofit that uses music to raise awareness and funds in the fight against HIV/AIDS, on an exclusive line of women’s snowboards featuring One of the most socially-conscious hip-hop groups to grace the golden MTV era, Salt-n-Pepa. Proceeds from the board benefited Lifebeat Music Fights HIV/AIDS. SKP also brought in legendary hip hop photographer Janet Beckman who donated her art work for the Burton board.