SKP produced an award winning KYSS (Know Your Status Stage) concert series for Lifebeat and Wing. A get tested, get in campaign, in which the only way concert goers could obtain tickets was by getting tested at one of the KYSS pop-up testing centers in NYC. SK obtained popular indie bands and used their social platform to promote the concert & raise awareness on the importance of getting tested.
Client
Wing Agency / Grey Advertising
Role
Campaign Producer and Strategic Partnerships
Awards
Gold Effie Award and Sol de Plata Award
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